In healthcare, rapport isn’t the product. Results are.
Walk into a networking event and you’ll hear the same line on repeat:
“People need to know, like, and trust you before they’ll buy.”
Cute for candles.
Terrifying for healthcare.
Because when you’re choosing someone to examine your labs, decode your symptoms, and read your nervous system…
You don’t want someone who feels relatable.
You want someone who can see what others missed.
The “Know, Like, Trust” Model is Built for Buying Vibes, Not for Healthcare
It’s a marketing tactic for:
- handmade soap
- realtors
- business coaches
- MLM energy water
It assumes your product is optional
and the risk is emotional.
Healthcare is the opposite:
- high risk
- high stakes
- non-optional physiology
Your system doesn’t care whether you “like” me.
It cares whether I can get your signal back online.
What Actually Drives Healthcare Decisions
The nervous system uses a different hierarchy entirely:
Clarity → Competence → Capacity Return
Let’s decode that:
- Clarity
- Do you finally feel understood?
- Can I explain what’s happening inside your system in a way that makes your body exhale?
- Competence
- Can I show you the why, not just more treatment?
- Capacity Return
- Do you function better in the next 14 days?
- Is your system less braced, leaking, or exhausted?
That is the trust loop in medicine.
Not brunch. Not bonding. Not brand personality.
Because Here’s The Deal:
Midlife women do not need:
- another practitioner who will validate their stuckness
- someone who “just holds space”
- someone they’d have wine with
They need someone who will:
- interpret their signals
- rebuild their margin
- stop the physiological free-fall
They need strategic care, not friendship in scrubs.
🌟 The Vital Clarity Code Perspective
Where does this sit inside the Vital Clarity Code?
- 🌱 Regulate: quiet the noise and map the pattern
- 🌀 Rewire: restore better architecture
- 🔥 Reclaim: functional energy returns
- ✨ Resonate: your system holds the gains
Not because we bonded.
Because your biology finally has what it needed.
🪶 Micropractice: Interview Your Next Provider
Ask this before you book with anyone — including me:
“Can you explain what’s happening in my body
and why it isn’t working the way it used to?”
If the answer is:
- vague
- mindset-only
- supplement sales pitch
- guesses wrapped in positivity
- never-ending expensive lab tests
🛑 That’s not trust.
That’s a gamble.
TL;DR
“Know–Like–Trust” is for hobbies.
Your health is not a hobby.
You don’t have to like me to work with me.
Your nervous system just has to respond.
If the last clinician you saw gave you tactics without clarity…
It’s time to map what your system is actually asking for.
Book a Vital Signal Check — results you can feel in 14 days